In 2012, an agreement between the public Eastern Regional Tourism District (ERTD) and the privately funded organization the Greater Mystic Visitors Bureau (GMVB) was reached under which the GMVB assumed full administrative control over the website www.mystic.org. As part of this agreement the Mystic.org website offers free basic (referred to as “white page”) listings to tourism based organizations. In addition the GMVB sells “enhanced” listings to anyone having a basic listing. Enhanced listings are sold at various levels and may include photographs, more detailed information, premium positioning, banner ads, etc. Proceeds from the sale of the enhanced listings go to the GMVB.
The GMVB is responsible for maintaining and updating the www.mystic.org website as well as developing seasonal promotions, photography, organization and function of the website and mobile optimization. Monthly tourism mini-promotions, social media content including Facebook, Twitter, Blog, Pinterest, Foursquare, and Instagram is maintained by and the responsibility of the ERTD. The ERTD also collects and informs the GMVB of content updates, including basic listing data, that are necessary for the mystic.org website.
All marketing of the region including the website and social media uses the brand “Mystic Country” which is a trademark of the Eastern Regional Tourism District.
Anyone interested in learning more about purchasing an enhanced listing on mystic.org should contact:
Laura Stefanski, Greater Mystic Visitors Bureau
email@example.com, 860 701-9113
To learn more about the Eastern Regional Tourism District and its brand Mystic Country, click here.
To learn more about the Greater Mystic Visitors Bureau, click here.